In quality assurance, there’s no one-size-fits-all “best practice”. QA teams often struggle to justify testing to managers. This talk introduces a shared language of risk, cost-of-delay, and Ackoff’s producer-product perspective, empowering QAs to advocate for optimal strategies. Learn how to align quality with business goals, choose proactive/reactive measures, and communicate ROI effectively—bridging engineers and managers for better outcomes.

As a quality enthusiast, I believe that people should take pride in their work and companies should aim to produce high-quality products. I have spent the last 23 years in IT, focusing on engineering, quality assurance and mentorship. I am also a huge animal lover and have saved and raised more than 50 cats and dogs.