Rob Lambert


I'm on a mission to make Management in the Tech world more interesting, rewarding and fun. It's an uphill struggle. Management is often considered a dirty word - but the reality is that being a manager is a brilliant job. You get to help other people work with their strengths. You get to build teams that get things done. You get to work on improving the world of work and creating the kind of environment your organisation needs to succeed. You also get to learn a lot about yourself and develop your own character. That sounds pretty cool. That's why I founded Cultivated Management, with the goal of helping as many managers as I can find joy and meaning in what they do. If I can help managers achieve their true potential, they will help others achieve their true potential too. I started my career as a software tester, then an Engineering Manager and then I made the logical move sideways to HR. Throughout this journey I learned a valuable lesson - management make or break a business. They really do. When I'm not rattling on about management - I write books, help parents remain employable, take photos of cars, explore the English countryside with my family and write TV/Film scripts. I'm on Twitter at @rob_lambert and you can find out how joyful and rewarding management can be at
Presentation: How to create a test strategy that aligns to the business


In this talk Rob will explain how commercial awareness and business results should guide your strategy. How a strategy needs four key defining aspects and how the real strategy is not a document but the routines and behaviours of the whole team.

Strategies are hard but simple. They require clarity and study. Rob will explain how he uses A3 thinking to get started, how shunning the boring templates is a good thing and how to bring your strategy to life.

Strategy seems to be a piece of the testing puzzle that is woefully missing and hard for many managers and leaders to do – so this talk simplifies it down and make it fun and energetic.