Ray Arell
Dell Technologies (USA)


Ray Arell is a collaborative and inclusive leader who loves to inspire and motivate others to achieve their full potential. Ray has 30 years of experience building and leading outstanding multinational teams in Fortune 100 companies, nonprofits, and startups. He is recognized as a leading expert in large-scale Agile adoptions, engineering practices, Lean, and complex adaptive systems.
You are not Spotify, and you don’t want to be

Scaled Agile Frameworks are becoming increasingly popular over the last few years. What is not to like? Follow this model and become a company like Spotify! Instead, teams run into morale issues, value delivery, and product innovation, leaving people wondering what went wrong. Well, that’s because your company is not Spotify, and trying to emulate or copy their methods will not yield the same results. In this keynote, we will explore what value these frameworks actually have to your teams and ways to avoid the trap of becoming a framework junkie.

About the Half Day Tutorial

Building an evolutionary transformation

Did you know that more than 70% of Agile transformations fail to achieve their goals? This is because Agile transformations are not just about implementing a method but also about changing the culture and behavior of the company. Changing culture is a complex endeavor, and, in this workshop, we help you define a natural approach to culture change. This includes exploring the differences between the top change management models and learning which ones work best for cultural change. We will then get hands-on experience with several models like nudge theory, the Deming Cycle (PDCA), and other models that can be used to amplify your transformation to success. Finally, we will explore and build safe-to-fail experiments to allow your culture to evolve in a more sustainable, risk-free way.