Heather Reid
Glofox

Biography

Heather started her career as a mathematician and software developer. As a result of her advocacy for end users and code quality, she moved to a testing role where she really began to shine. Heather continues to be passionate about delivering quality experiences to customers by encouraging collaboration within and across teams which she blogs about https://heatherreiduff.com/

About the Tutorial

Data Driven Decisions to Model User Behaviour

By applying a testing mindset to your decision-making process, we will take your decision-making to the next level. We’ll explore how to use whatever data we have to build better models of our customers and their behaviours. We’ll dive into how all of this can help you to prioritize where and what to test. Let’s learn how we can use what we have available to us to make better decisions.