Teams often rely on test cases executed, bugs reported, and pass rates to measure success. These numbers might look impressive, but do they truly reflect software quality? Vanity metrics can mislead teams, encourage the wrong behaviours, and create a false sense of progress.

This talk introduces an **11-step framework** to move beyond superficial KPIs and focus on metrics that drive real value. Inspired by analytical approaches in competitive sports, this model helps teams make better decisions, align testing efforts with business goals, and ensure that data supports meaningful improvements.

Having worked in software quality roles since 2004, Chris specialises in strategic test leadership. Through the years, he has worked with and led testing teams, and has learnt the skills needed to overcome many challenges faced by team leads and test managers. Chris is passionate about quality; people, processes, and products.

He is an active member of the global software testing community and co-host of both the popular podcast “Testing Peers” and the monthly YouTube stream “9 out of 10 Testers”. Chris loves to engage with new people – facilitating events and interesting discussions is his bag